Bevis Tetlow, CEO of Imaginera, has suggested that the company is positioning itself as the leading provider of services and software, focused on the big-ticket insurance and reinsurance market, highlighting its deep understanding of market processes as it’s key to delivering purpose-built solutions.

In an interview with Reinsurance News, Tetlow emphasised the importance of truly understanding the industry to build systems that align with the business user’s needs, an element often missing from many existing solutions.

Imaginera says it bridges this gap, delivering next-generation software solutions that empower insurance, reinsurance and ILS teams, by blending deep industry expertise with technological innovation.

“We’re working hard as a company to truly understand what our clients want and how they operate day to day. I believe we have a fairly unique perspective on this, thanks to our history and experience,” Tetlow explained.

He continued, “Ultimately, our goal is to make people’s lives easier by developing modern, user-friendly software that helps them work more efficiently, improve collaboration, and achieve stronger performance, leading to improved combined ratios and greater profitability.”

Tetlow noted that Imaginera is effectively split into two parts: product and services. He went on, “The services side is focused on helping clients build and integrate their own software ecosystems, working closely with them to deliver tailored solutions. What sets us apart is that we’re not just providing developers; we’re providing experts with market knowledge and experience. For example, we help Twelve Securis build and maintain their own underwriting workbench and pricing application.”

Tetlow also expounded on Imaginera’s Orca product suite and its role in the market, stating, “We believe the re/insurance market is unique, with very specific use cases, and what’s historically been available off the shelf hasn’t been fit for purpose.

“We wanted to create a flexible, cost-effective solution with Orca, that addresses the full end-to-end needs of this market, encompassing both pre-bind and post-bind processes.

“In our experience, everyone is aiming to streamline the submission journey, making it as efficient as possible across all stages in its life cycle from receipt through to claims.

“Orca is built to support exactly that—providing one integrated user-friendly platform with sophisticated, configurable workflows that enable global teams to work seamlessly together to capture, triage, transact and administer submissions.

“Orca’s versatility means it can be used in a number of ways. Either on the pre-bind submission capture and processing supporting various user bases such as underwriters, modellers or operations teams with a front office workbench; and/or as a comprehensive, end-to-end platform that provides both policy and claims administration.”

Shedding further light on what differentiates Orca from other products in the market, Tetlow added, “It’s about doing administration once, catering to global team’s workflows and multiple capital bases all within a single platform.

“We’ve really thought through the entire journey: data is entered once at submission and that same record flows efficiently through to administration and claims. That breath of functionality, grounded in a deep understanding of how underwriting teams operate, is what sets Orca apart.

“There aren’t many platforms built specifically with that use case in mind. We’ve truly designed Orca with an underwriting-first experience at its core. Questions like, what’s my history with this company or which brokers bring me the most profitable business are easily answered.

“There’s a lot of opportunity for InsurTech businesses ahead,” Tetlow discussed. “For example, we see the move towards market digitisation being something we can help enable. In the next couple of years, we expect most re/insurance submissions to be received electronically. Today, in the big-ticket world, most submissions still come in via a broker email.

“A lot of legacy reinsurer’s systems simply aren’t equipped to handle electronic data yet. We see a huge opportunity to help bridge that gap.”

He concluded with a look at what’s next for Imaginera’s evolving product strategy, “We’re looking to make Orca more componentised. Right now, it’s a powerful and complex tool offering a workbench with policy and claims administration, but by modularising the functionality, we can offer more targeted solutions—for example, enabling underwriting, modelling or broking teams to collaborate more effectively with tailored workbenches for each niche.

“We’re also eyeing the gap in the market for a modern policy administration systems for the London Market targeted at small to medium-sized re/insurance carriers and MGAs. Once we complete the market messaging functionality in Orca, we will be in a position to provide a more accessible, modern budget-friendly solution that caters directly to that segments administration requirements.

To find out more about Imaginera and their product Orca, visit www.imaginera.co.uk

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